Top of the Pile: Brand Name

Top of the Pile: Brand Name

Logos, catchphrases, slogans, sponsors - big brands know what will get your attention. And it works! It’s a deeply human trait and there have been endless psychological studies on brand and symbol recognition. The human brain loves to recognize repeat patterns, and that means manufacturers and companies have optimized their visibility by getting into our heads. 

It’s all about using symbols to identify their products, uniforms, services, or the brand’s mission in the world. Think of it like free advertising in our collective headspace. A swoosh will never be replicated in quite the same way as Nike did it and we will never see a swoosh the same way again. We wear Nike because of what Nike says about us. Humans will always crave things that express our personal interests, identity, and individuality. And we love it!

Our Brand Graphic Tees collection is filled with logo-only tees ranging from the 1990s to present day. The 90s saw a huge BURST of consumer loyalty and birthed the term brand ambassador. Collectively, we began memorizing commercials, jingles, and quirky catchphrases. 

People aligned themselves with certain brands because they spoke to their view of the world. We started connecting celebrities to brand images, models to clothing lines, and musicians, actors, and athletes became the face of entire companies. If it weren’t for hip hop artists making songs like MY ADIDAS or strictly rocking Timberlands in every image, or athletes like Tiger Woods repping Nike exclusively, we’d never have this culture of brand awareness we do now. 

And we’re loving the treasure trove of brand tees we now have in our thrift warehouse! So what can you expect from your order? Think of brands you know and love, including sportswear companies like Nike, Adidas, Reebok, Fila, and Puma. Then there’s the big mainstream fashion brands that have been crafting our style trends for generations, including Polo, Tommy Hilfiger, North Face, Nautica, and more. 

Expect to receive styles that are proven winners. Whether you’re shopping retail to fill your closet or freshly stocking a thrift store, these secondhand threads have that unique vintage charm that can’t be duplicated. And hey, these vintage brand graphic tees are not relegated to hitting the gym. Introduce a little swag and all of a sudden these tees make the outfit. Who wears these vintage threads? Everyone! What was originally made for men is now worn by all genders. If it fits, it’s fair game folks! Our customers are style-conscious, interested in the environmental impact of fast fashion, and most importantly, our customers are in it to win it. 

Style is personal. We want it to be memorable, timeless, and relevant - all at the same time. Like fashion and accessorizing that dates back to the dawn of civilization, logos are the same. The origins of the logo go back to Ancient Egyptians, to identify their possessions. What about the family Coat of Arms? That’s a symbol of status, a representation of connection and identity. And that’s exactly what we’re doing here - collecting vintage gear and encouraging our customers to show off their personal interests. And, of course, looking hella fly while doing it. 









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